This iconic chair poster promotes a fictional gallery exhibition for the Butterfly Stool, designed by Japanese industrial designer Sori Yanagi in 1956. The furniture piece utilizes a simple, sleek design made from curved plywood. During the brainstorming process, I chose to use a minimal and straightforward design approach to capture the elegant simplicity of the chair. I made the stool very minimalistic and added a vertical title followed by a body copy to the right of the chair's silhouette to balance the composition. I chose black on white as the high contrast would accentuate the simplicity of the chair's features, making it visually strong yet simple. I placed a red dot to balance the visual weight of the bottom of the stool's legs and as a nod to the Japanese flag, as the designer is from Japan.
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